SERGIO ROSSI A DELIGHTFUL SHOE SHOW

The flagship brand boutique with a new design concept of the Italian brand Sergio Rossi has become another replenishment of the “shoe district” of the shopping center. The boutique is located on an area of 72 m2.

The inspiration for his design was the silhouette of a high heel, which, however, is quite logical. The concept was developed in collaboration with Francesco Russo, creative director of the brand, and the London-based Studioilse. The boutique is divided into two parts, called the "proscenium" and "stage scene", and invites visitors to take an active part in the delightful "shoe" show.