The inspiration for the action was the traditional emirate custom "sobhiya" - morning time when women in the UAE get together to drink tea. In addition, the campaign has become a kind of way of gratitude to loyal customers. Starting this year, the action will be held every Monday from 10 a.m. to 2 p.m.
The prestigious shoe and clothing brands that joined the campaign this year were Bugatti BMore, Juicy Couture, Debenhams, Cole Haan, Oasis, Nine West, Mothercare, Destination Maternity, as well as Cottage Chic and Q Home Decor.
