The presentation of the new Jacob & Co watch collection took place on January 25, 2007 at the Burj Al Arab hotel. The guests were addressed by Mohi-din Binkhendi, the head of the Bin hendi Group, whose multi-brand boutiques successfully sell watches of this brand, and the creator of the Jacob & Co brand. Jacob Arabo, who at one time immigrated to the United States as a parent from the Soviet Union.
The star Jacob & Co rose in the mid-90s when Faith Evans, subdued by the jewelry craftsmanship of Jacob Arabo, used the jewelry made by him in the design of her album. Bright, expressive and bold jewelry of the young jeweler instantly gained popularity among the stars of show business. The list of regular customers of the brand includes the names of Jennifer Lopez and Naomi Campbell, Michael Jordan and David Beckham, Enrique Iglesias and U2 frontman Bono, Pamela Anderson and the older generation of the Osborne family - Sharon and Ozzy. Neither the brutal hero of the militants Vin Diesel, nor the stars of the rap movement Puff Deddy, Missy Eliot, Basta Rimes and Asher could resist the lively charm of diamonds by Jacob Arabo.
The excitement around the brand intensified after Jacob & Co. Watches introduced The 5 Time Zone - a combination of a cheerful style and new heights of watchmaking. A unique 47-mm watch displays time in five time zones at the same time: the main dial is set to local time, and four of its miniature colleagues show time in New York, Los Angeles, Tokyo and Paris. The main design element of this model is a world map laid out on the main dial by almost four carats of diamonds. The brand’s authority in watchmaking was reinforced by the “diamond tourbillon” - a unique model presented at the Basel exhibition 2005 and conquered the most demanding experts.
And, let them say that the state is passing popularity, but the owners of The 5 Time Zone watches can be sure that time is always on their side. Since the very presence of this watch on your wrist is another, no doubt, the most fashionable sign of belonging to the caste of people whose way of life a simple layman can only envy.
We were lucky to meet the founder of the brand, Jacob Arabo, a jeweler whose imagination and creative temperament captivated the stars of the world of show business, and ask him some questions.
- Your watch has been on sale for several years and is always popular in Dubai. What's next?
- Today I present the Dubai beau monde my new collection, but this is not the main thing. You know, I started making watches just five years ago, and I realized how much they are in demand in a fashionable get-together. Formerly Jacob & Co brand. was known for its extraordinary jewelry with diamonds. Selling my watches in Bin Nendi's multi-brand boutiques, I became convinced that the watches of the Jacob Jacob & Co brand. there are a lot of fans. Therefore, I am going to open my own exclusive watch boutique in the Mall of Arabia under construction.
- Why there?
- Mainly because I like how this mall will look like, its architectural solution, interior design. I think this is just what you need for fun watches like Jacob & co. My watch suits absolutely everyone. Different collections feature sophisticated mechanical watches, jewelry watches, and multi-colored items.
- It is known that among your clients and fans there are many immigrants from Russia and Russian stars.
- The Russian market is the number one market. Watches Jacob & Co. sold in Moscow and St. Petersburg. They are worn by show business stars, TV presenters, and elite representatives. Young, bold, talented ... It is to such people, in fact, that all my collections are dedicated.
- Are you a fun person?
- Absolutely. My creative motto is to make people happy. The more cheerful and joyful people around, the better our world becomes.
- Thanks and good luck.
