The Department of Tourism and Culture of Abu Dhabi will invest 500 million dirhams in the promotion of tourism.
Dubai, UAE. The Department of Tourism and Culture of Abu Dhabi will spend 500 million dirhams (US $ 137 million) to attract tourists to the emirate, said Deputy Head of the Department Safe Said Gobash.
The aim of the marketing program is to strengthen the competitiveness of Abu Dhabi and increase awareness of the tourism opportunities of the emirate in key markets in the next three years.
In particular, the emirate of Abu Dhabi will hold special road shows in the USA, China, Great Britain, Russia and India, in order to increase the tourist flow from these countries. It is worth recalling that in 2018 the capital of the UAE was visited by more than 10 million tourists.
