ASK YOURSELF: “WHAT CAN TWO TOTALLY DIFFERENT DIFFERENT PEOPLE WHO HAVE ANYTHING OPPOSITIVE VIEWS ON BEAUTY?". I DON'T KNOW WHAT AN ANSWER YOU HAVE FOUND, BUT THESE TWO - A FEW OF A BELGIAN DESIGNER - TOM NOTTE AND BART VANDEBOS - CREATED A FASHIONABLE LABEL, CALLING IT ONE SIDE IS ALWAYS SOME LITTLE ONE. THIS SPRING VOLUME AND BART ARRIVED IN DUBAI TO PRESENT THEIR SPRING-SUMMER 2011 COLLECTIONS IN SAKS FIFTH AVENUE. DON'T COMMUNICATE WITH IT WOULD BE UNPAIRMOST.
Why did you initially choose Saks Fifth Avenue to sell your collections?
Bart: We have been cooperating with the Saks Fifth Avenue department store in Dubai for more than three years, and everything suits us.
Tom: When we presented our first collection here, the reaction of the customers was more than positive. This is a cool combination - Dubai and Saks, with a huge selection of unique products under one roof for buyers from all over the region and the world.
You are the heirs of the Antwerp tradition and graduates of the famous Royal Academy of Fine Arts of Antwerp. What is unique about your vision of modern men's and women's fashion?
Tom: First of all, LES HOMMES is a modern clothing for men. In our things, we try to convey the spirit of luxury.
Bart: Our clothes are "elegant careless chic with a poetic mood", which is born from volumes, structure, clean lines and dynamics.
Tom: The LES HOMMES - FEMME collection was created by us as a modern line for women. The main idea of the collection is the union of opposites.
Bart: Tom and I see these opposites as a unity that begins to work when these discrepancies are placed side by side. The silhouette, on the one hand, is as sharp as a razor, and, on the other, elegant and poetic. Adding new touches to the classic line of clothing, we try not to forget about the principles of the old school.
What do you suggest wearing this summer?
Tom: Dubai reminds me of New York twenty to thirty years ago. Here, something happens all the time, every evening, some events, presentations and cocktail parties. Therefore, we offer men strict and courageous silhouettes in which you can safely go out, and ladies - clean minimalist lines filled with elegance and endless chic. This is consistent with the concept of our spring-summer collections, inspired by urban chic and African motifs.
Light and comfortable fabrics - woolen flannel, cashmere, wool, velveteen and cotton make you feel warm and comfortable in cool weather. And the bright accessories - scarves, suede details on clothes, numerous pockets with a zipper, richly decorated knitted shirts with shoulder pads complement the big picture.
Bart: For the first time we released a full line of denim clothing and shoes, which includes jeans, tennis shoes, T-shirts. Among the fabrics we used are denim, pure cotton and silk in various combinations. We think that Saks Fifth Avenue customers in the Emirates will also like these things.
In what other countries do you represent your products?
Bart: Today, LES HOMMES collections are sold in more than 100 leading clothing stores in the world, including in Russia and Ukraine, and the choice of these stores once again emphasizes the privileged position of our brand in the market.
Tom: Almost from the moment our brand appeared, we were immediately recognized by the fashionable public, as lectures ideally combine negligence and chic, ideal and non-standard styles. Our different characters allow us to create unique things.
Which of the things you created to call the absolute absolute leader in sales?
Bart: Of course, “flying” jackets, like those of American pilots, made from a variety of fabrics, depending on the season.
Tom: Of course, knitwear and men's jersey jackets, as well as shoes that carry elements of our legendary pilot jackets.
Thank you and good luck.