Jean-Christophe Geroltperfumer
PERFUMERY FROM "CHOPARD" ALWAYS DIFFERENT IN ITS INDEPENDENCE FROM FASHIONABLE TRENDS, IN COMPLETE AND SOME AMAZING TRANSPARENCY. WHAT ELSE MAY BE THOUGHT AFTER SUCH POPULAR FEMALE FRAGRANCES AS “WISH” OR “HAPPY SPIRIT”?
It turned out that there was no limit to perfection, and Jean-Christophe Gerolt and Dominic Ropion, a perfume duo who created new “Chopard Enchanted” perfumes, started searching for him. What distinguishes them from all the previously "published" Chopard, we asked JeanCristof, who arrived in Dubai to present his new "heavenly" creation ...
Jean-Christophe, what in your life prompted you to become a perfumer?
To be honest, the first impetus for choosing a profession, perhaps, was the perfume of my mother - the legendary “Shalimar” from the House of Guerlain. The second shock was the men's “aromatic” perfume “Joop!”. It was then that I decided that I wanted to become a perfumer and try to create something legendary.
How do you manage to capture the ideas of customers and bring them to life?
A perfumer is a creator, just like an artist or composer. If the composer is talented, today he can compose a jazz melody, and tomorrow switch to the blues or classical. But at the same time, in all melodies his individuality and style will be felt. The same can be said of the perfumer.
Then, what makes your new creation unique, and with what melody would you compare “Chopard Enchanted”?
The secret of this fragrance is in special notes of patchouli combined with cashmeran and sun-dried jasmine. The combination is unique in nature. The last element of the perfume pyramid is plum. We added it in order to give the aroma of magic. Magic and brilliance are always associated with the brand image: Chopard diamonds are real magic. We tried to convey the magical essence of the new fragrance in the bottle design - the moving crystals in the cap ring create a special mood.
Describe the image of the woman who you associate with this fragrance?
“Chopard Enchanted” is addressed to the princess who lives in every woman. The source of our inspiration was the dream of all the women of the world about fabulous countries and miracles. Therefore, these spirits are not addressed to any particular age: we are all young in soul, and our dreams should come true sometime. This perfume arouses dreams.
How would you describe the essence of “Chopard Enchanted” in three words?
Magical, charming, sparkling.
What were your first impressions when you were offered to become the “nose” of Chopard and create a new perfume?
Pride! Each of the perfumers had to present the company their vision of the future fragrance. We went through a series of qualifying rounds to win Chopard recognition and qualify for the fragrance. As a result, the strongest won! Hope it's me (laughs). But seriously, when they chose me as their “nose”, I was very grateful to Chopard and Coty Inc. for trust and opportunity.
What can inspire you to create a new fragrance? How do you spend time outside the lab?
Everything inspires me to be creative. It can be a mixture of spices in the kitchen or a combination of floral aromas while walking in the park. It could be a tune. Or a special combination of words that can best convey my thoughts to the interlocutor. Telling stories is what I truly love to do in my free time.
Is there a flavor of your dreams, one that you have yet to create?
This is a very difficult question. I have a lot of ideas. My dream is to discover aromatic combinations that no one has ever used. You, of course, will learn about them when I create my next "recognizable" perfume (laughs).
After talking with Jean-Christophe, we talked with a representative of COTY Inc. Mr. Tom. he commented with pleasure on the question regarding the secret of the success of COTY Inc. in the international perfume market.
“I don’t know if there is any secret, but I’m sure that the key to our fruitful work is a solid portfolio that includes companies such as Chopard, Bottega Veneta and many others that are legends of the luxury world. We are at Coty Inc. We are able to represent the uniqueness of each of these brands with the help of specially created aromas.
Variety and uniqueness of products of Coty Inc. - our main strength, and the difference is that we work closely with the head offices of each brand in order to truly understand and feel the inspiration, concepts and ideas of the people behind this or that fashion brand and its development.
For example, when creating Chopard Enchanted perfumes, we constantly turned for help to the art director of the jewelry house Carolyn Schifiller; it was she who helped us go the right way when we were not sure about anything. She allowed us to preserve the brand’s core values when creating these perfumes, "he said. When asked if Coty Inc. was going to hold the main presentations of her perfumes in the Middle East, Toma replied:" We know the tastes of Middle Eastern visitors, so soon the UAE will appear the special Chopard fragrance, which is then sold worldwide. it is a place where all people are instilled with a sense of grace, luxury and taste. Here they know what the "best are and seek to get it."
In the field of perfumery, the Emirates market is largely an informal indicator that helps in making further decisions. Therefore, the opinion of the inhabitants of this region is so important to us. "
