NEWS IN THE SKIN CARE PRODUCTS MARKET ARE APPEARING ALMOST NOT EVERY DAY. BUT WHO WILL ANSWER THE QUESTION ABOUT THEIR EFFICIENCY AND SAFETY?
It is best to ask an expert about everything. In our case, this is Ryu Branco, director of training at REN Clean Skincare, who introduced new brand products in the UAE.
Ryu, let's start by telling readers about the REN cosmetic brand.
REN is a high-tech cosmetics for modern women, which does not add synthetic ingredients that adversely affect the skin condition. Today, unfortunately, the terms “organic” or “natural”, as applied to cosmetics, often do not carry the necessary meaning, therefore we use the definition of “pure” cosmetics. If we still use the word “natural” cosmetics, this means that it is pleasant in texture, it does not contain petrochemicals or parabens.
So, if you want to receive daily bonuses for your skin without the participation of synthetic substances, then REN is cosmetics for you.
What is the essence of achieving the perfect balance? Everyone knows that organic cosmetics without preservatives quickly deteriorate ...
It's all about technology. The technology we use is called Bio-Science. Her secret lies in the selection of ingredients that blend perfectly with each other and work actively together to achieve the desired results. We use stabilizers, such as PEGs, and those substances that do not harm, but, on the contrary, help your skin: vitamin C, for example, which is present in cosmetics thanks to extracts of orange or lime.
Another important ingredient is retinol or vitamin A, created synthetically. We are the first company that has managed to stabilize and create retinol-based serum for the face, which effectively fights pigmentation and wrinkles. It is created on an oil basis and contains three sources of vitamin A. The action of serum reduces skin sensitivity by 66%! Thus, the aging process in it slows down, and this is proved by studies. And finally, all of our products are protected thanks to vacuum packaging, so, unlike other popular packages, tubes and jars, no bacteria get into them.
At what age is it recommended to start using REN products?
Today, when it comes to REN products, we are not talking about age. We are talking about the types of skin and its individual problems. We have balanced lines of care products for combination, problem, normal, sensitive, dry, oily skin, as well as remedies for eliminating various problems (acne, wrinkles, pigmentation, etc.). In addition, REN cosmetics are good in that they do not use perfume fragrances.
We live in a hot country. How much does limat affect skin condition and does the effect of cosmetics change depending on the climate zone?
This is a very interesting question. Here, in the UAE, it is very hot in the summer, so the main things that should worry about skin care are solar radiation and exposure to conditioners, which dry the skin very much. To avoid problems, you need to drink enough water, use moisturizers and sunscreens.
Is always! I am absolutely sure that radiant and healthy skin is one of the sexiest features in a woman. And if you really have it, everyone will ask you: "Have you just visited a beauty salon?" And this is one of the best compliments.
How many products do REN have today?
Today, we have 60 products for the care of both the skin of the face and body. You can learn more about each of them on our website, but there is something that you will really enjoy. We created a fragrance called "Moroccan rose" from the same variety of flowers, which are grown in only five points in the world! This proves once again that REN uses only the best ingredients.
How do you do it? After all, the competition in the cosmetics market is great, and the demand for natural extracts too?
We do not compete with anyone. I like to repeat that REN is the best female secret. We don’t want to be visible: REN products are made for everyone, but not all are made for REN. If you are a woman who looks after her style, nutrition and other aspects of a healthy life, then REN is what you need.
What products would you like to add to your existing product range?
I would love to add hand cream and lip balm to our anti-aging line of products, they are definitely not there. And, of course, a product that will be of interest to all women without exception: a "clean" anti-cellulite gel! Returning to the theme of summer, I note that one of our best inventions is a multifunctional cream that protects from the sun.
No woman will apply SPF protection several times during the day. Why? Because she will have to wash off makeup for this. Our "clean" SPF filter does not have a dense structure, but at the same time looks like a normal bronzer, with a high degree of protection. It can be applied over makeup! Zinc, which is part of the product, creates a matting effect and is suitable even for those with oily skin. Lastly, this cream also protects the skin from urban pollution. Thus, you get a solution to all problems in one bottle!
Where in the UAE can I buy REN products?
Our collections can be found at Boutique 1, Saks Fifth Avenue, Bloomingdale's and Harvey Nichols department stores. We also started working with several spas. In the future we plan to expand the brand’s presence in the UAE market, since REN is more than a brand. This is a lifestyle. So, if you start using REN, there is no need for other daily care cosmetics.
