Only in 1956, Louis received the right to brand the mechanisms with his own stamp, and later - transferred the business by inheritance to his sons. The Erara family did business until 1993, when the brand was not sold to private investors, who started the business pretty well. Only in 2003, with the advent of the watch guru Alan Spinedi, did the revival of the name Louis Erard begin, which continues to this day. This winter, the president of the company came to Dubai to present his collections of mechanical masterpieces to the local community, together with regional agent Ahmed Seddiqi and Sons.
It should be noted that the Louis Erard brand operates in a highly demanded segment: the cost of products is, on average, about 2 thousand dollars. "Our watches are chosen by those buyers who want to buy a quality thing without overpaying for it," says Alan Spinedi. Although time can be read today from both the phone and the smartphone, the watch remains an integral accessory of a business person. "Firstly, this is a stylish accessory, and secondly, an indicator of status.
For example, in Asia, young people who make careers have worn mechanical watches for up to 27 years. This indicates the presence of a taste of belonging to a particular estate, "- said the watchmaker.
According to him, Russians who certainly have a refined taste often prefer Louis Erard, which is represented in large cities of Russia and in many CIS countries, including Kazakhstan, Ukraine, Georgia and Armenia. “In Russia and Ukraine, there are many women among our customers. You know that men buy a product and women buy a brand. We know how to reach the hearts of the beautiful half of humanity. Les Asymetriques and Emotion women's collections are most popular in these countries, and men’s Heritage, La Sportive, La Carree, "continues Alan Spinedi.
What is the secret to the success of the brand so young in the world of watches? The masters of the factory, which moved to the place of Le Noirmont in Switzerland today, believe that it is achieved by a combination of four main principles: exquisite design at reasonable prices; well-organized network of distributors; quality of the famous brand and original performance in limited collections.
In short, a Louis Erard watch is a luxury accessory that anyone can afford.
