The jewelry at Van Cleef & Arpels awakens many different emotions in the soul. It is impossible not to admire their lightness and grace, the subtlety of work, the perfection of design and the beauty of precious stones. This is real poetry of a frozen moment. Upon closer inspection, the absolute perfection of Van Cleef & Arpels products is even more striking: on the metal surface you will not find a single unevenness, and it seems that the energy accumulated by each precious stone for many thousands of years seems to flow outward. Faceless materials at hand of a skilled jeweler turn into beautiful butterflies, flowers, clover leaves or bird wings.
The jeweler is to some extent both an architect, and a builder, and a design engineer, calculating all the proportions of the product. As a true artist, he always sees the finished work, barely getting to work. Responsible for the shape and structure of the jewelry, the jeweler first draws it in his imagination, and then gradually, step by step, casts every necessary element from gold and platinum, which are then carefully polished and decorated with precious stones.
