Swiss avant-garde manufactory Tag Heuer reopened its flagship boutique at The Dubai Mall. The store impresses with a fresh, stylish interior, where, in addition, some of the best chronographs and tourbillons in the world are presented, among which are models from the Haute Horlogerie museum exhibition in Switzerland. The interior of the store combines classic materials such as marble, leather, oak, as well as black glass and high-tech sheet metal. These elements are compared with the exterior of the boutique in the traditional oriental style of Mashrabiya. Tag Heuer display cases are decorated with a bright red print with a hashtag of the new #DontCrackUnderPressure advertising campaign.
