OPENOVENIA
This spring marks the birth of a new legend - the fragrance MON GUERLAIN. Perfumer Home Thierry Wasser brought together exceptional components in honor of the great muse of our time, Angelina Jolie. She also became the face of the advertising campaign. Tahitian vanilla, Carla lavender, grown only in the French commune Drome in a very limited area, jasmine sambac, or sheikh jasmine, gathering at dawn and symbolizing the awakening of femininity, and the Australian sandalwood, empowering, are inscribed in the score of the composition. The liquid treasure is enclosed in the legendary quadrilob bottle with a four-leaf lid, which first appeared at GUERLAIN in 1908 and more than once used by the brand only for its unique creations. MON GUERLAIN - This is a great experience of the legendary House, sounding in unison with modern femininity. Sensual, but strong and free.
THE POWER OF LIGHT
La Prarie White Caviar Illuminating Pearl Infusion's innovative new line brightens the skin and strengthens it where it is needed in the first place - under the eyes. This light, moisture-rich cream acts on accumulated melanin and cell breakdown products. The skin becomes smoother and fresher. It also reduces swelling under the eyes, smoothing, strengthening and protecting the skin from future damage thanks to powerful antioxidants. Brilliant result.
NARS Worship
Cosmetic brand NARS has finally opened its first boutique in the Middle East. Ahead of the region, of course, is Dubai. The space with the logo of such a famous four letters is worth a look at The Dubai Mall. Although the boutique is thought out to the smallest detail, it will be difficult to navigate - there are too many cult products on the American label. We give a tip: the sticks of The Multiple, which in the US are not offensive, but are called "fast food" in praise. They can be used as shadows, blush or lipstick, that is, with the help of only one means, quickly put yourself in order. As well as the cult lipstick Semi Matte Lipstick shade Jungle Red. By the way, the red in the design of the boutique - this is it.
WHITE MAGIC
When creating aromas, Azzedin Alaya resurrects memorable moments from different periods of her life. So, a bucket of cold water from childhood, splashed onto a red-hot wall, at one time became the prototype of the composition ALAÏA EAU DE PARFUM. Now the advent of EAU DE PARFUM BLANCHE the master invites us to visit the complex of castles of the Alhambra in Granada. Openwork patterns on marble and sunbeams, the intricacies of windows and gratings, the eternal dispute of light and shadow - what the designer saw was so close to his nature, always exalting architecture, the perfection of form and white color as the beginning. The smell pyramid, built by the team along with Azzedine, sounds fresh, bright and emotional. The milky tonality of sun-drenched floral notes is combined with vanilla, musk and powdery accents.
LOOK AT A MILLION
"I was always fascinated by how much the eyes can say. Makeup only emphasizes what you want to show the world," says CHRISTIAN LABOUTEN and expands its beauty universe with a collection LES EYES NOIR. It combines four types of products: mascaras, liners, eyeliners and eyebrows. In the process of their creation, Louboutin was inspired by the image of the ancient Egyptian queen Nefertiti. Her face with nude, but let down coal-black “liner” for centuries, the master considers it iconic in terms of expressiveness and power. Geographical inspirations do not end there. Rich palette of funds LES EYES NOIR borrowed from the heroes of kathakali. The participants of these Kerala dance dances are famous for their bright multi-colored makeup, in which the eyes play a key role.
CUCHON PREMIER
The range of tonal foundations DIORSKIN FOREVER women fell in love for a long time and for a long time. It not only corrects the tone of the face here and now, but also, thanks to the caring components, smooths the skin microrelief day after day, making it smoother. And that means that any product lays more evenly and looks as natural as possible. Therefore four new shades DIORSKIN FOREVER FLUID (there will be 28 of them now) - news in itself worthy of attention. But the appearance of the long-awaited Cushon in this gamut of funds sounds much louder. Henceforth DIORSKIN FOREVER PERFECT CUSHION FOUNDATION conquers women's hearts with the dullness and freshness that he gives to the skin. Yes, and its durability, as the Color-Lock technology allows the base to stay on the face throughout the day, without regard to temperature and humidity.
SUPERFEN
Wait! HAIR DRYER DYSON SUPERSONIC™, which the whole world is talking about, went on sale in the Emirates online Sephora. In a region with a hot climate and constant air conditioning indoors, it is simply necessary: hair under such conditions is often prone to dryness, plus regular hair dryers sin by overheating and only exacerbate the situation. AT DYSON SUPERSONIC™ during drying, the air temperature is measured 20 times per second and, accordingly, is regulated by a microprocessor to avoid damage to the strands. An important point, since overdried hair is split, does not shine, and looks lifeless, and sometimes scruffy.
Just think: £ 50 million investment and four years of development, 103 engineers and 600 prototypes, specially built Hair Laboratory and thousands of kilometers of hair for testing! With this approach, success was ensured. The hair dryer is quieter than its “brothers” from other manufacturers, lighter and more maneuverable. The nozzle for creating a directed flow allows you to quickly dry your hair and give it a natural styling, accuracy even without using a comb. Hub nozzle? With her, it is easy to style hair in a hairstyle, as well as with a diffuser to create curls. And what is the futuristic look of this assistant!
SLIM & SCULPT IN TIPS & TOES
It is hard to resist the offer of the Tips & Toes chain of stores. With the new three- or six-month packages, including an unlimited number of sessions of LPG therapy, the goal is "Lose weight!" will get closer. It also includes a consultation, a suit for procedures and monthly green coffee wraps. Set up to work on all fronts at the same time? Then a 30% discount on other body treatments, including those marked slim, will be very beneficial - it is active for the entire period of the unlimited package. An important point: Tips & Toes introduces the Cellu M6 LPG. It is twice as effective as previous models. Each time, the client can choose lipomassage for the body or for the face, neck and décolleté (the procedure tones the skin and awakens its hidden resources). The special offer is valid in selected Tips & Toes stores, and in which ones it is better to check on the website www.tipsandtoes.com.
Porcelain Alignment
Learning Asian beauty secrets and over 20 years of experience in creating whitening products have led CLARINS to another triumph - 5-step skin care program WHITE PLUS PURE TRANSLUCENCY. The formula of her remedies includes an extract of fruits and seeds of Barbados cherry. This ingredient is able to influence the synthesis of melanin and thus prevent the appearance of pigmentation. Gamma of products WHITE PLUS PURE TRANSLUCENCY it erases age spots, evens complexion, brightens the tone and gives the skin a healthy glow and a porcelain look. The star of this collection, serum TRI-INTENSIVE BRIGHTENING SERUMappeared last year. Now, new items have joined her, which made it possible to build step-by-step instructions for decent results. So, a cleansing mousse, aqua or milk lotion, the aforementioned serum, emulsion or emulsion with SPF 20, a night gel mask - this is it, the dream team on the way to noble porcelain skin.
Wide scope
URBAN DECAY alarmed the beauty market! Firstly, with its Nocturnal day and evening makeup collection, which includes a universal 12-color palette of shadows and four new colors of lipstick VICE LIPSTICK. Secondly, these lipsticks now saw the world in liquid form under the name VICE LIQUID LIPSTICK. Californian pros did not trifle, offering immediately 30 shades. Yes and separately released palette AFTERDARK with shadows of outstanding metallic and shiny tones, it attracted attention against the backdrop of the relevance of clothing and makeup of the 80s.
But most of the talk about the lineup PREP, PRIME AND SETdeveloped in partnership with Skindinavia. It included primer sprays, just primers and fixing sprays. Yes, those that boldly claim the title of "hit of the season." Among these galaxies are particularly noteworthy B6 VITAMIN INFUSED COMPLEXION PREP SPRAY (nourishes the skin with vitamins and antioxidants) OPTICAL ILLUSION COMPLEXION PRIMER (optically blurs skin imperfections, a pinkish translucent finish refreshes the complexion) and CHILL MAKE-UP SETTING SPRAY (extends makeup resistance up to 12 hours).
FROM THE HANDS OF NATURE
Paradox: in response to widespread urbanization, interest in natural remedies is growing, but many are still convinced that they are less effective than their purely "chemical" counterparts. No matter how! KIEHL'S for the first time in the beauty industry, combined the two most effective natural ingredients used in medicine, and received 99.6% natural cream. Meet: PURE VITALITY SKIN RENEWING CREAM with New Zealand manuka honey and Korean red ginseng root. The novelty restores, soothes and moisturizes the skin, plus, importantly, it helps not to lose natural moisture. In the technology world, however, the most eloquent figures are: according to clinical trials, the natural color and radiance of the skin improve by 41.8%, and the texture and smoothness - by 39.7%.
Expansion of presence
Deira City Center has opened a new boutique of perfumes and cosmetics STERLING PARFUMS. This is the fourth retail point of sale of the company and, apparently, soon we will again hear about the expansion of the network. In display cases and on shelves are presented as oriental brands, for example, HAMIDI OUD & PERFUMES, so the French - ARMAF, ESTIARA, STYLE, FLAVIA. Having a fragrant offer for any customer request is the rule for Sterling Parfums.
At the service of beauty
Today, it is known that cells produce an extracellular matrix substance that fills the intercellular spaces. It is divided into five main classes of macromolecules: collagen, elastin, hyaluronic acid, proteoglycans, and adhesive glycoproteins. These macromolecules can bind to each other in various ways that determine their structure and geometric adaptation to the specific function of the tissue. These macromolecules play an important role in maintaining moisture, turgor and protection against various infections. In addition, they are a prerequisite for maintaining healthy skin cells, as they regulate intracellular processes and cell movement (cytotaxis). Ultraviolet radiation destroys collagen and hyaluronic acid, which is one of the main causes of aging.
Given the vital role of macromolecules in the skin, for many cosmetic companies, a strategic direction for the further improvement of their preparations is to improve the synthesis of hyaluronic acid and collagen in the skin or to replace these components. The effectiveness of such drugs directly depends on their ability to penetrate the skin barrier. For example, an attempt to apply soluble collagen of animal origin to the skin was unsuccessful because its molecules could not penetrate the epidermis. Japan Lab FORLLE'D I was able to effectively solve this problem with the help of a unique technology based on the development of Nobel Prize in Chemistry in 2002 Koichi Tanaki. Through mass spectrometry, the company was able to reduce the size of hyaluronic acid molecules from 3,000 to 5 nanometers. This achievement is a great success due to the fact that the distance between the cells of the skin barrier is from 15 to 50 nanometers. In addition, molecules of this size can penetrate even deeper up to the basal layer, where intercellular spaces are 6-10 nanometers.
All this makes the line of Japanese cosmetics FORLLE'D one of the best in skin care and decollete skin care today. The procedures will help moisturize and nourish the skin, as well as remove fine wrinkles in one session. In Dubai, an exclusive salon where you can make facial treatments on cosmetics FORLLE'Dis a salon AVANT AND APRESlocated in Jumeirah at Umm Al Sheif road, villa 158.
www.avantapres.ae.
Development of production methods FORLLE'D conducted at the base of the japanese corporation Shimadzu to scientists Koichi Tanaka, which in 2002 received the Nobel Prize for the development of identification methods and structural analysis of biological macromolecules. Based on these scientific advances and thanks to the patented laboratory production process FORLLE'D managed to get the only one in the world low molecular weight hyaluronic acid Hyalogy with particle sizes from 5 to 15 nanometers, which determines its high bioavailability due to penetration into the deeper layers of the dermis.
