The Spanish jewelry and cosmetic brand TOUS has chosen a new face for its spring-summer 2011 advertising campaign. They became Jennifer Lopez.
Jennifer presented the Tous Spring 2011 collection, designed by jewelers Rosa Tous, her husband, Salvador Tous. According to Rosa Tous, a sincere and unusually charismatic actress is the perfect embodiment of the brand's philosophy. "She is not just an incredibly beautiful woman and a talented actress, singer and dancer, she shares family values, which is very important for us, as a family business," said the designer.
Actress, singer, pop diva, television and film producer, fashion designer, entrepreneur and philanthropist, Jennifer Lopez began 2011 with several super-successful projects at once, acting as a member of the jury of the American television show “American Idol”, signing advertising contracts with L 'Oreal and Venus Gillette. Having begun the tradition of producing personalized aromas, collections of clothing and accessories among celebrities, in the near future Lopez will release an exclusive collection for Kohl's, an American retail chain of department stores. Her latest fragrances, Love and Glamor, were sold for a total of $ 1 billion.
Japanese-style pictures of Jennifer for the Tous campaign were taken by photographer Ellen von Unvert, who collaborates with Vogue and Vanity Fair magazines.