Bollywood Park alone can attract a billion visitors to Dubai

The opening of the first theme park, designed in the theme of Indian Bollywood, will take place in Dubai next Tuesday. It is reported that he can attract up to a billion fans in the emirate.

November 17 will be the opening of Bollywood Parks, a theme park that is part of Dubai Parks and Resorts. This is the first entertainment center in the world, made in the style of the Indian film industry. Experts say that this is not just another attraction, but a potential “visitor magnet” for Dubai, which could attract a billion guests to the emirate and generate a serious revenue stream.

The theme park aims to foster tourism, develop local infrastructure, create jobs and enhance the UAE’s reputation as a leading family destination, says Thomas Jellum, CEO of Bollywood Parks Dubai.

The park covers an area of ​​1.7 million square meters. ft. It is expected that 6.7 million people will visit it in 2017.

“With the launch of Legoland and Riverland in Dubai Parks and Resorts, we have already recorded a big surge of interest from around the world. Relying on key aspects, such as the first Bollywood-inspired theme park and the first Broadway musical in the style of Bollywood, I hope to see a huge queue outside our ticket center, ”said Jellum in an interview with Khaleej Times.

“The park has an international fan base of more than one billion people, and a significant part of these fans has a short flight from Dubai in the direction of the Indian subcontinent or the Gulf countries. I believe Dubai’s airports will be crowded for a while, ”said Jellum.

According to him, the UAE today accounts for 90% of the tourism market in the Middle East. Referring to the latest PwC report, he said that the potential of the leisure and entertainment market in the UAE could double to 45 million visitors by 2021 from 18 million visitors to the theme park through investments in the industry.

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