Essie Weingarten, founder of Essie Cosmetics, today is a recognized expert in the field of color and a “style icon” in the world of modern fashion. Essie decided to celebrate the 30th anniversary of Essie Cosmetics, created in New York in 1981, in Dubai, and in the tallest building on the planet - the skyscraper Burj Khalifa. Well, who would argue that the heights achieved in business should be celebrated at the appropriate height. And it all started with Essie's desire to give women more colors for creativity ...
“Your hands always talk about who you are and who you want to be,” says Essy Weingarten. “The choice of nail polishes that existed many years ago did not at all reflect the individuality of each of us. There were few shades of varnish - about ten, and all of them mainly represented a red-pink or neutral range. I did not like it, and went to risk - came up with new colors that excited the imagination! "
When I met Essy at the N. Bar beauty salon, which works with Essie nail polishes and enamels, I was fascinated by the openness and charm of this woman. "Tell me, Essy, do you remember how many varnish colors were in your first collection?" I am interested. “Of course,” Essy answers, “it seems to me that it was only yesterday, and not 30 years ago. My first collection included 12 shades of varnishes. I then found excellent chemists who helped me develop a formula for a persistent, quick-drying and shiny varnish able to stay on nails for a long time without damage.In order to start promoting Essie Cosmetics products, I decided to go to Las Vegas, because in the early 1980s all the colors of America and all the most beautiful and fashionable women gathered there. two huge full bags with lacquer bottles for nails (thank God there weren’t such strict restrictions on transporting liquids on airplanes!) and went to conquer Vegas! There I went to all the beauty salons at hotels and left samples of all 12 shades of varnishes from my first collection to the manicure specialists for testing. home, I didn’t even suspect that after a while a flurry of orders from all over America would fall on me. Then there was no Internet, and all the information was transmitted by women on word of mouth. So the Essie brand became famous in the States, and I decided to continue development around the world. "
"How many varnish colors are represented in Essie collections today and in how many countries around the world can your products be found?" “Over 30 years of work, we have created more than 300 unique shades, each of which has its own patented name and has never been repeated. The leading beauty salons and spas in 101 countries work with Essie varnishes. In 2010 Essie Cosmetics became part of the perfumery and cosmetics group L'Oreal.My varnishes and professional hand care products are loved by show business stars, first ladies from different countries, editors of leading fashion magazines and millions of ordinary women in the world.The quality of Essie Cosmetics products has stood the test of time, and was mark many international awards, but the most important thing for me is that every woman can now express her attitude to herself and to the world with the help of the shade of varnish that best suits her condition or mood. I want to express my gratitude to all readers of your magazine - fans of Essie products. Thank you lovely ladies. "
I also thank Essie Weingarten for an interesting conversation and wish her further creative successes, as I am convinced that this woman will never rest on her laurels. Her and inexhaustible talent are our beautiful, well-groomed and always young hands!
